New UK Miche Dealers visit Factory

Eight new Miche dealers visited the Miche factory in Italy last week, along with UK journalists from Cyclist & Bike Biz magazines. Dealers who have all signed up to the Miche Wheel test programme.

After flying into Treviso airport the dealers where given a full factory tour, seeing Miche’s Design, R&D, Test and Production departments, all found in house in the Miche factory, situated in San Vendemiano, Vento, Italy.

After lunch was a chance to see and discuss the current and future Miche product range.

The evening was rounded off with a culinary and cultural experience unlike any other, at the Restaurant Di Giorgio!

The following day was a planned visit to Venice, the weather was kind to us, sunny skies and not too hot, a chance to soak up the wonderful atmosphere of this unique city.